1987: Mizuno

Year: 1987
Advertiser: Mizuno
Message: At first the ad seems critical of the products it is advertising. "These professional athletes (Rickey Henderson and Vince Coleman) would never wear our shoes." At second glance, though, one realizes the ad is cleverly arguing that Mizuno's shoes will make you ultra-fast. The language in this ad both draws you in and does a good job of communicating the products' value proposition.
Background/Fun Fact: Although Mizuno mostly focuses on sports equipment and sportswear, in the 1930s the company, based in Japan, started producing gliders for the Japanese military.


Sources:
    -Ad: https://www.vintageadbrowser.com/sports-ads-1980s
    -Fun Fact: https://en.wikipedia.org/wiki/Mizuno

 

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