1993: JanSport

 


Year: 1993
Advertiser: JanSport (VF Corporation)
Message: Speaking to those people who see themselves as free-spirited, spur-of-the-moment individuals JanSport displays, in its ad, things its customers likely hear all the time. JanSport positions itself as a brand for those individuals who want to get away from it all--away from the daily grind, away from the corporate life.
Background/Fun Fact: As of 2007 JanSport, along with sister brand North Face, makes almost half of all small backpacks sold in America.


Sources:
    -Ad: Vintage Ad Browser
    -Fun Fact: USA Today

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